Beacon Consultants

We help companies to become the employer of choice and to target the right candidates that the company needs ....

The Brand Builidng Process

• Evaluate the brand on what constitutes a great place to work
• Define the brand by creating the core values 
• Promote the brand through the channels of mass media, social media and marketing events and campaigns 

The 4P's concept used by marketers worldwide for decades is equally applicable to the building of the employer brand :

Product = job and career prospect offered by the company

Price = remuneration package

Place = physical working environment and the intangible work culture

Promotion : internal and external communication of the employer brand through various channles

A.I.D.A. Concept

The key is to create attention, interests, desire and action of the potential candidates